Geordie AI: Rescue & Rebuild
Named after a miner's lamp, built to lead a category. Inherited a broken Webflow build with sub-70 performance scores. Cleaned it up, animated it, and shipped in 3 weeks.
Lighthouse Stats
Overview
Named after a miner's lamp, built to lead a category.
When they started Geordie they knew exactly how crowded AI agent security would get, and how fast. We worked with them from inception in 2025 on positioning, identity, and the website, making deliberate choices a safe brand would not: warmth in a category that defaults to fear, plain words in a category that defaults to jargon. Twelve months later Geordie stood on the RSAC stage as the Innovation Sandbox winner.
When they came to Monkey Minds, their Webflow site had been partially built by another developer using AI-generated code snippets with no coherent structure. We stepped in, cleaned it up, and turned it into something Geordie is proud to show.
Solution
We audited the full codebase, stripped out the problematic snippets, and rebuilt the critical sections with clean, structured Webflow development. Where the existing work was salvageable, we refactored it. Where it wasn't, we replaced it.
From there, we layered in GSAP scroll animations and gradient transitions that give the site its distinctive, cinematic feel — matching Geordie's brand identity without compromising load times. HubSpot, Calendly, GA4, GTag, and a GDPR-compliant cookie system were all wired in cleanly, giving the sales and marketing team a fully operational stack from day one.
The Best Practices score at 77 reflects one honest limitation: fully resolving it would have required a complete site rebuild, which wasn't in scope. Everything else was pushed to green.
Results
Scores improved significantly across every measurable category — most from well below 70 to high green.
- 91 / 100 Performance — up from sub-70, faster loads, optimised assets, no render-blocking
- 95 / 100 Accessibility — semantic HTML, proper contrast, ARIA attributes throughout
- 100 / 100 SEO — full score from zero, structured metadata and crawl-ready architecture
- Returning client — Geordie came back with follow-on work, the best validation there is
- Founded in 2025. On the RSAC main stage twelve months later
- Winner RSAC 2026 Innovation Sandbox
- $30M Series A led by Balderton Capital
- $6.5M Seed backing from General Catalyst at launch
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